In Bloom

The New Collection

A Bespoke Fashion House

Bespoke bridal and eveningwear, designed with you.

Explore our newest collection

Designed with you, made by hand, from first sketch to final gown.

Consultation

We go through every detail with you, from the occasion to the silhouette, fabrics and finishes.

Sketch

We sketch your design and refine it with you until it is right.

Creation

Your gown is then made by hand. Allow four to eight months.

Begin your process with a private consultation. We go through the details with you, sketch your design, and guide you through every step from there.

Private Consultations

Start your bespoke journey

Studios in London & Lagos

What our brides say

“From the very first consultation, where I showed my sketch and ideas of exactly what I wanted, Simi and the team brought it to life beautifully.”

The staff in both London and Lagos were so professional , no stress at all! I’ve used Amar for my wedding reception and even for my birthday dress, and both times I’ve been beyond happy. It’s not just about the outfit, it’s the whole process and experience.

I’ll definitely be using Amarlondon for future events, birthdays, and more. Big love and a huge thank you to Simi and the Amarlondon team for making my special moments truly unforgettable! ❤️

An Amar London bride